believe
Sometimes I wonder if I shouldn't have spent more time considering a business name. If you look up the definition for credo, which I did, one might reconsider a title that carries such a heavy statement. It's a name that should demand a lot, with perhaps little in return. A name that remains resolute in the face of challenge even when reversing direction would be so much easier.

In my world there's a lot of push and pull; raising a family, a wife's career, a household that needs maintenance and business phone that rings on more than one occasion. There's a lot more than just dreaming up the next creative venture. Life's everyday process can strain the credo commitment. It’s healthy to believe that every day is going to be better than the last—be it through experiences, accomplishment, or a momentary miracle or inspiration—but admittedly hard all the same. However, when this approach is practiced, I have discovered that this is also what can lift us to greater heights?

What I have always hoped for in this business, is that believing and trusting should have its rewards. Not just financially, but more essentially in the meaningful differences my abilities, efforts and talent may leave in the lives of others and their organizations. While my humanity will sometimes fail me, I would like to feel comfortable knowing my intent was always sincere.

Welcome to my life’s work, welcome to my credo.


Aaron Logue
CREDOgraphics.